It’s homes, not housing

Why home demand is really surging — and it’s not economics

It’s all over the news these days: millennial homeownership is finally surging. No one knows what to think. Is it a bubble? Is it Gen X or Gen Z moving into the market? Is it pent-up demand or a lack of supply, or both?

No matter what generation they’re from, most lifelong renters will tell you: it’s not so much the real estate investment as it is the escape from greige we’re looking for.